TUMS
The Tortured Tummy’s Department
After Taylor Swift dropped her album, The Tortured Poet’s Department, we moved fast to be one of the first brand’s to activate, and it paid off. Turns out Tums lovers are also Swifties.
TikTok: 1.5 M views
Instagram: 30K Likes
Our fans couldn’t get enough…
AdAge gave us a shoutout too!
MONTHLY ORGANIC CONENT
TUMS has a cult following and well known fan base of 30 something year olds, also known as the “TUMS girlie.” We set out to create real time, trending moments that always embodied a true love for TUMS. Below is some of our top performing, fan favorite content.
